Causes

The Salvation Army campaign: black erasure and white dominance

Media Diversified

by Huma Munshi 

At first glance, the Salvation Army’s campaign to raise awareness of violence against women seems a bold move. Turning on its head, the dress that broke the internet, and the often transparent marketing tricks that large advertising campaigns deploy. It sheds light on the horror of domestic violence. 1.2 million women in the UK alone are victims and survivors of domestic violence each year and two women a week are killed by a partner or ex-partner. But what may seem like a well-intended campaign perpetuates notions of the perfect white victim adorned with the visible scars of domestic violence.

Salvation-Army-1We as a society are complicit in the sexist and euro-centric mind-set that a ‘sexy blonde’, white, able-bodied, cis woman, in a tight-fitting dress, posing provocatively is the pinnacle of womanhood. That she should be used to sell everything from cars, to food is a nod…

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Categories: Causes, Featured

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