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July

July

July is the seventh month of the year (between June and August) in the Julian and Gregorian Calendars and the fourth month to have the length of 31 days. It was named by the Roman Senate in honor of the Roman general, Julius Cæsar, it being the month of his birth. Prior to that, it was called Quintilis.

It is on average the warmest month in most of the Northern hemisphere (where it is the second month of summer) and the coldest month in much of the Southern hemisphere (where it is the second month of winter). The second half of the year commences in July. In the Southern hemisphere, July is the seasonal equivalent of January in the Northern hemisphere.

In the Northern Hemisphere, “Dog days” are considered to begin in early July, when the hot sultry weather of summer usually starts. Spring lambs, born in late winter or early spring, are usually sold before July 1.

July is the traditional period known as “fence month” (the closed season for deer in England), the end Trinity Term (sitting of the High Court of Justice of England), taking place on July 31, and also the time in which the elections of Japanese House of Councillors, replacing half of its seats, held every three years (the latest one in 2016).

In Ancient Rome the festival of Poplifugia was celebrated on July 5, Ludi Apollinares on July 13 and for several days afterwards, but these dates does not correspond to the modern Gregorian one.

World Watercolor Month
National Anti-Boredom Month

National Baked Bean Month
National Cell Phone Courtesy Month
National Culinary Arts Month
National Grilling Month
National Horseradish Month
National Hot Dog Month
National Ice Cream Month
National Independent Retailer Month
National July Belongs to Blueberries Month
National Picnic Month
Unlucky Month for Weddings

July’s “National Month” Events

If you live in the United States you know what the Fourth of July means to the country.  Each year, from coast-to-coast, millions of people set off fireworks and come together for outdoor picnics to celebrate America’s independence. But business owners selling American flags and lawn chairs don’t have to limit themselves to July 4th promotions when there are other ways to celebrate July as a business owner.

In addition to businesses (from major corporations to mom and pop shops), numerous worthwhile organizations and special interest groups establish a promotion during a calendar month to get their name and message out there. In fact, the U.S. is particularly prolific at creating “national month” events to promote a business or cause.

The Different Ways to Celebrate July

July is a great time to observe or launch a month-long campaign to honor bereaving parents, celebrate your child or someone else’s or promote social wellness. You might even share your best recipes online, or launch a new cookbook in honor of July’s “Lasagna Awareness Month.”

Some events may seem so silly they diminish the importance of other events, but they are important to someone and worth considering. Coupons, discounts, donations, TV and radio appearances are all ways to help a cause or sell a product, but even sharing a ribbon, badge, pin or blogging about something shows you (and by extension, your business) care and are connected.

Events Observed Every Year in July

 
  • International Group B Strep Awareness Month
  • Lasagna Awareness Month
  • National Baked Bean Month
  • National Child-Centered Divorce Month
  • National Culinary Arts Month
  • National Doghouse Repairs Month
  • National Grilling Month
  • National Horseradish Month
  • National Hot Dog Month
  • National Ice Cream Month
  • National Make a Difference to Children Month
  • National Pickle Month
  • National Picnic Month
  • National Recreation and Parks Month
  • National Share A Sunset With Your Lover Month
  • National Wheelchair Beautification Month
  • Sandwich Generation Month (To commemorate the special needs of people caring for multiple generations, some state, and local governments have proclaimed July as Sandwich Generation Month.)
  • Smart Irrigation Month
  • Social Wellness Month
  • Tour de France Month
  • Women’s Motorcycle Month

Is there a way your business can benefit by promoting itself during July? Try working social networks first. Get out the word that you care about a cause, group or issue; it will help you connect with your customers and clients, and you may just learn something new in the process.

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