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Caribbean Tourism Stakeholders Announce ‘The Rhythm Never Stops’

Repeating Islands

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A REPORT BY BRIAN MAJOR FOR TRAVEL PULSE.

“The Rhythm Never Stops” has been selected as the name of a long-discussed Caribbean regional marketing campaign directed by the Caribbean Tourism Organization (CTO) and Caribbean Hotel & Tourism Association (CHTA), with participation from “private sector partners,” Dinosio D’Aguilar, CTO’s chairman, said Thursday.

The campaign will marketing launch in by the end of June, D’Aguilar said at a briefing for media during this week’s “Caribbean Week” program sponsored by CTO, even as additional program sponsors are sought. “We will continue to pursue a funding mechanism for a sustained marketing program, which is critical to our efforts to maintain and grow market share,” he said.

“Our competitors are light years ahead of us,” noted D’Aguilar. For example, “Brand USA has an annual budget of $164 million and Australia’s budget is $122 million,” he said. While the region is recovering well from September…

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