Smoking was ordinary in the 1960’s and 70’s, but apparently sales showed that not enough women were smoking. The tobacco company began a campaign designed to appeal to women. Supposedly. The early ads showed women in the early 20th century being chastised for smoking. Now, apparently, women had “come a long way, baby” and could smoke just as freely as men.
This ad is clearly trying to attract another market segment, black women. This woman is meant, I suppose, to represent a very strong rebellious woman, with an Afro and Afro-centric colors of clothing. This ad probably ran in Ebony or Jet, rather than in women’s magazines such as Good Housekeeping. Ads were still drastically segregated, and people of color were not seen in ads for “general (i.e. white) audiences.” But that’s another post!
I never took up smoking because of a childhood deep inhalation of a neighbor’s…
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